Seth Rogen, Evan Goldberg. (Directors). (2013). This Is the End [Motion Picture].
This Is the End is a movie about Seth Rogen's and Jay Baruchel's struggling friendship as they attend a party at James Franco's house. Everyone at the party is a huge celebrity. The plot starts to thicken when the biblical rapture starts to occur, leaving all those that are not worthy to live in heaven in a disintegrating Earth. All the celebrities play themselves.
"Dear God, it's me, Jonah Hill... from Moneyball."
"I'm straight-up lovable, son."
"James Franco didn't suck any d*ck last night? Now I know y'all are trippin'."
Most of the jokes made in the movie are meant to be derogatory to actors. Since none of the celebrity characters were sucked up into heaven by the rapture; this would make all of them not worthy for heaven. Not only that, but all the celebrities are depicted as narcissistic and having their only motive be fueled by self-interest. Even Jonah Hill, the one character who seems to be extremely compassionate and the moral compass of the group, is later possessed by a demon. However, some celebrity characters later find selfishness in themselves and are sent into heaven, but ultimately, this movie allows us to infer that celebrities are narcissistic and greedy.
Wednesday, February 25, 2015
Thursday, February 19, 2015
Celebrities in Advertising
https://www.youtube.com/watch?v=mGs4CjeJiJQ
Chanel. (2012, October 14). There You Are - CHANEL
N°5 Part 1. Retrieved from Youtube:
https://www.youtube.com/watch?v=mGs4CjeJiJQ
Brad Pitt is used to advertise a Chanel cologne in an advertisement, where he describes what
some criticized to be nonsense, in a black and white tint.
"It's not a journey. Every journey ends, bu we go on."
"But wherever I go, there you are. My luck. My fate. My fortune."
Brad Pitt is one of the most famous celebrities and is frequently used in advertising. He is easily
recognizable as an icon for masculinity and mysteriousness. He was once rated "Sexiest Man of the
Year". His distinguishability makes it easier for companies to utilize him as a spokesperson for their
product. It adds the mysterious and masculine trait of Brad Pitt to the product. This type of
advertisement, where a celebrity is used to attract audiences while their product still remains the same
focus, gives each type a celebrity a distinguishable and unique trait they can associate themselves
with; in this case, Brad Pitt is associated with masculinity.
Thursday, February 5, 2015
Media on Celebrities, through the Perspective of a Celebrity
http://www.elle.com/culture/celebrities/news/a26460/katy-perry-elle-cover-2015/
Perry, K. (2015, February 3). Katy Perry Talks the Super Bowl, Beyonce, and being a Boss. (Elle, Interviewer)
As one of the Super Bowl halftime show's stars, Katy Perry appears on the cover of Elle. She discusses how her famous associates are posed as archetypes by the media to create a gossip that appeals to a larger audience. She recalls Kanye West's notorious incident at the 2009 VMA's, that credited as an outlandish monster, and left Taylor Swift as a victim. Perry discusses the drawbacks of being a celebrity. She compares the relationship between the media and celebrities to a narrative; where celebrities are characters and the media can decide how to manipulate certain elements onto selected celebrities.
"There always have to be characters. As pop figures, we're all characters. And the media uses that. Who is the sweetheart, who is the villain? You know. There's the sweetheart. There's the villain. That's the narrative."
"It is a hundred times harder a dream than the dream that I dreamt when I was nine...You think you signed up for one thing, but you automatically sign up for a hundred others. And that is why you see people shaving their f*cking heads."
The media uses celebrities to their advantage. News reporters can take certain faults in a celebrity, that are already respective to their previous incidents, and stress it to make an appealing story. They take incidents that can be examined into analytic investigations, like Kanye West's VMA incident, and present it in a simpler unquestionable way, where audiences will blindly agree to. Audiences would rather undoubtedly agree to a painless judgement, than expose themselves to an in-depth analysis of the situation.
Perry, K. (2015, February 3). Katy Perry Talks the Super Bowl, Beyonce, and being a Boss. (Elle, Interviewer)
As one of the Super Bowl halftime show's stars, Katy Perry appears on the cover of Elle. She discusses how her famous associates are posed as archetypes by the media to create a gossip that appeals to a larger audience. She recalls Kanye West's notorious incident at the 2009 VMA's, that credited as an outlandish monster, and left Taylor Swift as a victim. Perry discusses the drawbacks of being a celebrity. She compares the relationship between the media and celebrities to a narrative; where celebrities are characters and the media can decide how to manipulate certain elements onto selected celebrities.
"There always have to be characters. As pop figures, we're all characters. And the media uses that. Who is the sweetheart, who is the villain? You know. There's the sweetheart. There's the villain. That's the narrative."
"It is a hundred times harder a dream than the dream that I dreamt when I was nine...You think you signed up for one thing, but you automatically sign up for a hundred others. And that is why you see people shaving their f*cking heads."
The media uses celebrities to their advantage. News reporters can take certain faults in a celebrity, that are already respective to their previous incidents, and stress it to make an appealing story. They take incidents that can be examined into analytic investigations, like Kanye West's VMA incident, and present it in a simpler unquestionable way, where audiences will blindly agree to. Audiences would rather undoubtedly agree to a painless judgement, than expose themselves to an in-depth analysis of the situation.
Tuesday, January 13, 2015
Marvel Builds Up Excitement with Announcements
http://marvel.com/news/movies/23547/marvel_studios_announces_full_phase_3_slate_at_special_event
At a special event, Marvel decided to announce what movies they plan to release for their phase 3 of their Marvel Cinematic Universe. They announce crossovers between fan-favorite franchises and movies that introduce entirely new cinematic characters.
At a special event, Marvel decided to announce what movies they plan to release for their phase 3 of their Marvel Cinematic Universe. They announce crossovers between fan-favorite franchises and movies that introduce entirely new cinematic characters.
Strom, M. (2014, October 28). Marvel Studios
Announces Full Phase 3 Slate At Special Event . Retrieved January 13,
2015, from Marvel:
http://marvel.com/news/movies/23547/marvel_studios_announces_full_phase_3_slate_at_special_event
"Learn the title & release date for every Marvel movie from now until May 2019!"
"The Marvel Cinematic Universe will grow even bigger than ever before with Phase 3!"
By releasing movie titles and release dates, Marvel successfully created excitement and anticipation
for their fans. Most film industries don't have this marketing strategy. But since Marvel movies are
already based on characters and plots that exist and have a strong fan-base, by just releasing titles of
upcoming movies, regardless of the details, fans are surely to get excited. These announcements
build up suspense and anticipation in their core fans, who then help the momentum of "Marvel
Madness", by talking to other people. This enthusiasm spreads beyond the community of comic book
enthusiasts, and opens up Marvel's audience.
Thursday, January 8, 2015
Foil Characters in Iron Man 2
https://www.youtube.com/watch?v=hcygKAvZ37I
The specific scenes opens up with James Rhodes in an Iron Man suit attempting to get everyone out of Tony Stark's house and shut down his party. The intoxicated Tony Stark struggles to stay standing, while Rhodes continues to threaten him. After Stark calls out for the DJ to play music, they begin to fight. Throughout the fight they both exchange remarks to each other and creatively use their environment to hurt each other.The scene comes to a close with countershots between them and a wide two shot of them shooting a beam at each other.
"Give me a phat beat to beat my buddy's ass to."
"You don't deserve to wear one of these. Shut it down."
This scene is used to establish Tony Stark and James Rhodes as foil characters. Both of their characters develop, exposing Stark's detrimental drinking problems and Rhodes' serious attitude. The scene ends with a two shot of both of them shooting a beam at each other to demonstrate their equality in strength.
Favreau, J. (Director). (2010). Iron Man 2
[Motion Picture].
The specific scenes opens up with James Rhodes in an Iron Man suit attempting to get everyone out of Tony Stark's house and shut down his party. The intoxicated Tony Stark struggles to stay standing, while Rhodes continues to threaten him. After Stark calls out for the DJ to play music, they begin to fight. Throughout the fight they both exchange remarks to each other and creatively use their environment to hurt each other.The scene comes to a close with countershots between them and a wide two shot of them shooting a beam at each other.
"Give me a phat beat to beat my buddy's ass to."
"You don't deserve to wear one of these. Shut it down."
This scene is used to establish Tony Stark and James Rhodes as foil characters. Both of their characters develop, exposing Stark's detrimental drinking problems and Rhodes' serious attitude. The scene ends with a two shot of both of them shooting a beam at each other to demonstrate their equality in strength.
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