Marvel Builds Up Excitement with Announcements

http://marvel.com/news/movies/23547/marvel_studios_announces_full_phase_3_slate_at_special_event

At a special event, Marvel decided to announce what movies they plan to release for their phase 3 of their Marvel Cinematic Universe. They announce crossovers between fan-favorite franchises and movies that introduce entirely new cinematic characters.

Strom, M. (2014, October 28). Marvel Studios Announces Full Phase 3 Slate At Special Event . Retrieved January 13, 2015, from Marvel: http://marvel.com/news/movies/23547/marvel_studios_announces_full_phase_3_slate_at_special_event

"Learn the title & release date for every Marvel movie from now until May 2019!"

"The Marvel Cinematic Universe will grow even bigger than ever before with Phase 3!"

By releasing movie titles and release dates, Marvel successfully created excitement and anticipation 

for their fans. Most film industries don't have this marketing strategy. But since Marvel movies are 

already based on characters and plots that exist and have a strong fan-base, by just releasing titles of 

upcoming movies, regardless of the details, fans are surely to get excited. These announcements 

build up suspense and anticipation in their core fans, who then help the momentum of "Marvel 

Madness", by talking to other people. This enthusiasm spreads beyond the community of comic book

enthusiasts, and opens up Marvel's audience. 

Foil Characters in Iron Man 2

https://www.youtube.com/watch?v=hcygKAvZ37I

Favreau, J. (Director). (2010). Iron Man 2 [Motion Picture].

The specific scenes opens up with James Rhodes in an Iron Man suit attempting to get everyone out of Tony Stark's house and shut down his party. The intoxicated Tony Stark struggles to stay standing, while Rhodes continues to threaten him. After Stark calls out for the DJ to play music, they begin to fight. Throughout the fight they both exchange remarks to each other and creatively use their environment to hurt each other.The scene comes to a close with countershots between them and a wide two shot of them shooting a beam at each other.

"Give me a phat beat to beat my buddy's ass to."

"You don't deserve to wear one of these. Shut it down."

This scene is used to establish Tony Stark and James Rhodes as foil characters. Both of their characters develop, exposing Stark's detrimental drinking problems and Rhodes' serious attitude. The scene ends with a two shot of both of them shooting a beam at each other to demonstrate their equality in strength.