At a special event, Marvel decided to announce what movies they plan to release for their phase 3 of their Marvel Cinematic Universe. They announce crossovers between fan-favorite franchises and movies that introduce entirely new cinematic characters.
Strom, M. (2014, October 28). Marvel Studios
Announces Full Phase 3 Slate At Special Event . Retrieved January 13,
2015, from Marvel:
http://marvel.com/news/movies/23547/marvel_studios_announces_full_phase_3_slate_at_special_event
"Learn the title & release date for every Marvel movie from now until May 2019!"
"The Marvel Cinematic Universe will grow even bigger than ever before with Phase 3!"
By releasing movie titles and release dates, Marvel successfully created excitement and anticipation
for their fans. Most film industries don't have this marketing strategy. But since Marvel movies are
already based on characters and plots that exist and have a strong fan-base, by just releasing titles of
upcoming movies, regardless of the details, fans are surely to get excited. These announcements
build up suspense and anticipation in their core fans, who then help the momentum of "Marvel
Madness", by talking to other people. This enthusiasm spreads beyond the community of comic book
enthusiasts, and opens up Marvel's audience.
Marvel does a really great job of teasing the viewers with snippets of future movies and productions. They promote their future works in their works that already exist, which is an excellent idea because they're directly hitting their target audience, they are literally sending the message "there is more coming, stay tuned" directly to the consumer. Holding special events like this also creates hype and a frenzy in the comic book scene, the anticipation is sure to build up quickly. Marvel does a great job at marketing.
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