Character Archetype in Guardians of the Galaxy

Gunn, J. (Director). (2014). Guardians of the Galaxy [Motion Picture].

Groot, played by Vin Diesel, is one of the several main characters in Guardians of the Galaxy. He is

a tree-like alien and a companion to Rocket Raccoon, another main character in the feature film. He 

has the power to manipulate his growth and regeneration. Yet, he is the most lovable and kind 

character of the main cast. 

Groot resembles the archetype of the gentle giant, because his immense strength is juxtaposed by his 

kindness. This archetype makes his character very appealing to audiences, and supplies the film with 

comic relief. Rocket Raccoon is similarly juxtaposed with physical capabilities and personality traits. 

He is the weakest among the main cast, but that is juxtaposed by his abrasive attitude and 

intelligence. The mirroring traits of Groot and Rocket Raccoon and heartwarming relationship 

appeals to the film's audience. 

Iron Man 2 Advertising Synergy with Dr Pepper

https://www.youtube.com/watch?v=PLtAsMTjGZI

Entertainment, M. (2010, April 16). Iron Man 2 Dr Pepper Spot Airing Now. Retrieved 11 28, 2014, from YouTube: https://www.youtube.com/watch?v=PLtAsMTjGZI

The commercial opens up with a long shot of two janitors cleaning the iconic Tony Stark lab, one of which is played by Stan Lee, the former president of Marvel and famous comic book writer. Jarvis, a reappearing character in the Iron Man series asks the other janitor if he would like to "suit up" into an Iron Man suit. Both janitors exchange looks and one of them begins to suit up. What he thought was going to be an Iron Man suit was actually a vending machine providing Dr. Pepper.

Marvel Studios unites with Dr. Pepper to provide a commercial both promoting the new Iron Man 2 movie and Dr. Pepper. The last few seconds of the commercial juxtaposes a powerful Iron Man suit and a vending machine for Dr. Pepper to imply both products' worth. The commercial finishes with a comic relief, which aids in expanding Iron Man 2's audience to one that would want to watch a comedic movie.