Chanel. (2012, October 14). There You Are - CHANEL
N°5 Part 1. Retrieved from Youtube:
https://www.youtube.com/watch?v=mGs4CjeJiJQ
Brad Pitt is used to advertise a Chanel cologne in an advertisement, where he describes what
some criticized to be nonsense, in a black and white tint.
"It's not a journey. Every journey ends, bu we go on."
"But wherever I go, there you are. My luck. My fate. My fortune."
Brad Pitt is one of the most famous celebrities and is frequently used in advertising. He is easily
recognizable as an icon for masculinity and mysteriousness. He was once rated "Sexiest Man of the
Year". His distinguishability makes it easier for companies to utilize him as a spokesperson for their
product. It adds the mysterious and masculine trait of Brad Pitt to the product. This type of
advertisement, where a celebrity is used to attract audiences while their product still remains the same
focus, gives each type a celebrity a distinguishable and unique trait they can associate themselves
with; in this case, Brad Pitt is associated with masculinity.
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