Brew, S. (2014, August 11). Marvel Studios, and the
marketing model template. Retrieved December 2, 2014, from denofgeek:
http://www.denofgeek.com/movies/marvel/31653/marvel-studios-and-the-marketing-model-template
Quotes
"It's little secret that pretty much every major studio is now building a cinematic universe off the back of the Marvel model. Disney has another, with Star Wars, whilst Fox is playing with X-Men and Fantastic Four. Sony is juggling Spider-Man. Universal has put a classic monsters universe into motion."
Summary
Marvel has brilliantly marketed its movies, and it seems that other major companies, like Warner
Bros., Disney, and Sony, are trying to emulate Marvel's model of marketing.
Marvel has created a cinematic universe, where different characters can be seen side-by-side
together. With 20 second teasers and announced release dates, Marvel causes fans to rejoice
across different platforms and simultaneously create a buzz around upcoming films, Without even
having to create such a big presence in social media, upcoming Marvel movies are a common buzz
across websites like Twitter and Facebook. And now, competing film companies are trying to create
similar buzz with their movies.
Reflection
Marvel has used the convergence of its characters and plot lines to create one cinematic universe.
This cinematic universe makes it easier for Marvel to advertise its own movies, by cameos of other
characters. For example, Tony Stark, from the Iron Man Series appears in the Hulk (2003). With this
universe, they are also able to create movies that deviate from their characters' own story lines, like
The Avengers (2012). The ubiquity of cameos in their movies advertise their own characters and
create a cinematic experience of different characters and their stories.
The Marvel Universe is a really great topic that has a huge fan base. Considering that, many readers will be attracted to your blog post. However, I feel as though you could really broaden your research. I would have love to read more on how Marvel Studios is marketed. Maybe try adding something about the Universal Parks that incorporates the Marvel Theme or a short bit on Comic Con. Also, I personally think that you should incorporate your quotes with your reflection. This would give your post more of a creative and analytical flow as opposed to such a structured feel.
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